Projects
The projects highlighted here are just a few efforts that required planning, collaboration and lots of Gantt charting. These are multi-phase and multi-platform efforts hitting search, display, TV, radio and social.
If You Give A Child A Book
If You Give A Child a Book was created by The Scripps Howard Fund and supported by over 40 TV stations around the country. At KOAA we led the company's effort by providing over 14,000 books annually to students in 6 Title 1 schools. The project required coordination with Scholastic Books, 4 schools districts, donor organizations with news and marketing support. We produced branding for school activations, all creative media, and social posts. The project was a success, but the look on the students' faces shows who really won here.
Water Wise
Colorado Springs Utilities’ Water Wise campaign is all about helping residents save water while keeping their yards beautiful. Through fun videos, interactive websites, social media posts, and eye-catching billboards, the campaign spreads tips on smart watering and xeriscaping. Behind the scenes, the water conservation team plays a key role coordinating content. It’s a team effort with a splash of creativity!
Century of Service
Colorado Springs Utilities marked its 100-year anniversary with a citywide campaign celebrating its legacy as a municipal utility. The milestone was promoted across local media—TV, radio, print, billboards, social, and digital ads—highlighting a century of service. Public activations, out-of-home displays, and community presentations brought the celebration to life, while coordination across departments ensured the message resonated throughout the city.
Conservation & Rebates
Colorado Springs Utilities launched a dynamic conservation and rebate campaign featuring the quirky character “Smallfoot,” created in collaboration with Vladimir Jones’s production team. The campaign used a full spectrum of local media—billboards, outdoor signage, print ads, TV and radio spots, social media, and digital displays—to encourage residents to take small steps toward energy savings. With humorous storytelling and faux influencer content, Smallfoot became a local legend, sparking curiosity and action. The campaign led to a 3% year-over-year decrease in energy use and earned multiple advertising awards for its creative impact and community engagement.